Make Me Care: Start With Story

When Amazon reinvented the world of digital consumerism, it was through selling one of the world’s oldest mediums, the book. If we as strategic communicators are to redefine the world of meaningful messaging, it will be through the mastery and mobilization of another historical treasure—the story. It’s important to note a couple quick details about the art of storytelling:

  • Storytelling is an art form: like art, there are no exhaustive resources, correct answers, or extensive sets of rules; however, there are bright spots, best practices, and creative guidelines
  • The answers are in the room (Margaret Wheatley): when we as communicators facilitate as Wheatley calls “hosts,” we can honor the truth that in community and change work, the desired outcome has the potential to arise from the wisdom of stakeholder’s present.

We exist to give something to the world. It’s possible for an individual and/or institution to harness the storytelling power of a start-up business, and we can get there together. This blog is a conversational canvas to discover, organize, and own our stories as communities of strategic identity.

Soulless Reorganization or Heroic Journey?

To start off, check out these two illustrations:

Satir’s Change Model : Used to visualize organizations in transition


Check out the slope pattern of the graphic above.

The Hero’s Journey: Used to map history’s oldest and most loved story series of actions.


The slope/rhythm/heartbeat between the change model and the hero’s journey is THE SAME. People who can communicate change through stories lead previously unsurmountable efforts into fruition.

According to Harvard Business Review, eight out of ten business executives in the U.S. say they don’t know how to tell a story. That’s a lot of uninspired employees riding this ski slope without a reinforced sense of purpose, direction, or affirmation that they are on an inspired quest instead of another ridiculous reorganization.

Own Your Story

In theatre, we call the story your brain is running right now the “Inner Monologue.” Everyone has one, and it is usually interpreting why we are here at any given moment. Here are a few sound bites for your internal commentator:

  • Stories get the grant funds     
  • Stories inspire students to enroll     
  • Stories get your research published     
  • Stories secure the funding     
  • Stories break down barriers     
  • Stories bring relevance to research     
  • Stories communicate value

We are here to explore how a better understanding of story can further your personal narrative and career story. Let’s get started.

Self-talk is one of the most important methods of storytelling.

  1. Who are you in this world?
  2. Who were you?
  3. Who are you about to be?

Get comfortable with story, because you are living one.

Ashley Babbitt